Jun 29, 2023 · From the Fedex abbreviation to an optical illusion, the FedEx logo has come a long way to establish its indomitable mark in the history of branding. The logo's story has interesting, lesser-known facts you may have never known. It began with forming the company as a package delivery outfit in 1971.

Feb 7, 2025 · The FedEx logo has a hidden sence, it is reflected in complicated optical illusions – a thin white arrow between letters E and X. As a result FedEx logo means speed, perseverance, strive for perfection and an accuracy.

At first glance, the FedEx new logo appears simple, featuring the company name in bold purple and orange letters. However, upon closer inspection, you notice a hidden arrow formed by the negative space between the letters “E” and “x.”

Apr 12, 2024 · The FedEx logo signifies forward movement, commitment, precision, and speed, all conveyed by the arrow camouflaged in the negative space between the uppercase E and lowercase x. Its conceptual creator is designer Lindon Leader.

The FedEx logo is a prime example of a design that is trendy, meaningful, cool, and relevant. Its clever use of negative space has contributed to its status as one of the most recognizable logos in the world.

The iconic FedEx logo has earned more than 40 design awards worldwide and has been named one of the eight best logo creations in the past four decades. As the current logo design came up, FedEx officially shrunk the term “Federal Express” to “FedEx,” giving the brand a subtler and more sophisticated identity.

Jan 28, 2022 · The arrow pointing upward speaks to the air power that FedEx has, while the upward motion of the arrow also symbolizes the upward motion of packages carried in their cargo planes. The FedEx logo is instantly recognizable, and that recognition is why the logo has been so successful at building brand awareness for FedEx. A great Logo Design ...

Jul 15, 2022 · The Famous FedEx Logo and its Hidden Meaning. Most people are aware of the tricky optical illusion behind the FedEx logo. If one looks closely between the letters E and X, they’ll notice a white arrow, depicting speed, motivation, strive for excellence, and perseverance in …

Dec 5, 2024 · Explore the design evolution, hidden symbolism, and branding strategy that have made the FedEx logo one of the most recognisable in the world.

Oct 13, 2023 · The FedEx logo has evolved over the years, and currently, it is one of the most recognizable logos in the world. The first FedEx logo was designed in 1971 and featured the full brand name “Federal Express” within a rectangle divided diagonally by a line.