Mar 15, 2021 · Eftpos has revealed a major branding overhaul, marking the first time since the 1980s that the payments platform’s logo has undergone a transformation. The network has ditched its traditional maroon shade for a lighter pinkish tone in a bid to modernise the national payments platform, which allows real time debit transactions to occur.

Eftpos has announced a refreshed brand identity, complete with a new-look logo and new colours, to reflect the Aussie payment network’s digital transformation.

Apr 1, 2021 · Design agency Hulsbosch was responsible for the rebranding of Eftpos. Experts have developed a new logo and selected bright colors that are responsible for brand awareness. The center image is represented by the letter “e” in rich crimson color with darkened accents for a three-dimensional effect.

This logo was a registered trademark of the National Australia Bank from 1986 until 1991. This image is ineligible for copyright and therefore is in the public domain in the United States because it consists entirely of typefaces, individual words, …

The name and logo for EFTPOS in Australia were originally owned by Shiyombo Makasa and were trade marks from 1986 until 1991. The ownership was for convenience and all the banks used the name and logo (commonly called "fat-E") on their cards and advertising.

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Mar 23, 2021 · Australian electronic payment system, eftpos, has revealed a new brand identity, logo, and style guide by branding and design agency, Hulsbosch. The refreshed logo is claimed to represent a modern take on eftpos’ original brand marque, while the new-look identity has been designed to be as flexible as possible for a wide range of platforms

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Mar 15, 2021 · To match its digital transformation, eftpos Australia has unveiled a new-look logo and brand refresh. The new logo and updated brand colours follows the announcement of the eftpos digital product and technology strategy rollout over the next two years.