Dupe culture is a relatively new trend among Gen Z shoppers, gaining traction on TikTok over the last few years with #dupe videos that have garnered more than 6 billion views, according to a ...

Mar 24, 2025 · Estée Lauder’s take on dupes could be viewed as a departure from typical luxury marketing, though its claim that it can dupe sleep itself sets a high bar. Advanced Night Repair Serum retails for $128 for a 1.7oz bottle, which some might consider pricey for a dupe (though there’s no price tag on sleep).

Mar 25, 2025 · ‘Beauty Sleep Dupe’ is part of Estée Lauder's wider mission to better understand the link between sleep and skin health, and follows the appointment of its first-ever Global Sleep Science Advisor.

We're calling on other companies to DUPE US! We believe in creating value through practices that are good for business AND our community. That's what makes u...

34 likes, 3 comments - adage on March 24, 2025: "Kristen Bell riffs on dupe culture in Estée Lauder’s new “Beauty Sleep Dupe” campaign for Advanced Night Repair Serum. Created by agency Shadow, the campaign launches on the heels of Sleep Awareness Week and World Sleep Day. See all of today's creative ad highlights at the link …

Oct 22, 2024 · E.l.f. Beauty launched a new campaign entitled “Dupe That!” inviting other companies to join the “unicorn parade” by prioritizing making a positive impact, per a press release. The effort spotlights the brand’s fiscal year 2024 Impact Report.

Oct 5, 2023 · For Olaplex, one of TikTok’s most duped hair care brands, that meant asserting that the only brand worthy of being its dupe is Olaplex itself. On Sept. 25, Olaplex with the help of over 100 earned and paid influencers launched an unboxing campaign around a …

Feb 13, 2025 · But now, thanks to a confluence of trends including cost-conscious consumers, influencer support for dupe culture on social media, the growth of ecommerce and the soaring price of many luxury goods, the “shame” of buying a dupe has been turned into “pride.” Many shoppers, particularly younger consumers, see buying dupes as markers of ...

Oct 4, 2023 · In a clever twist on the concept of product dupes, haircare titan Olaplex has launched an innovative campaign. The move comes after the brand utilised social listening tools to discern that a staggering 30.4 million TikTok users were on the hunt for effective Olaplex alternatives or ‘dupes’ – hashtag #Olaplexdupe).

Oct 21, 2024 · ELF rolled out a new campaign called “Dupe That" that serves as an invitation for other companies to duplicate its purpose-driven practices.