Jun 8, 2023 · The display in question promotes the new "Diablo IV" game and features Lilith, one of the game's antagonists, and perfectly captures the city's mood.

Jun 8, 2023 · The Diablo 4 ‘Welcome to Hell’ billboard in New York gained a double meaning as the skies took on a orange hue due to the wildfires blazing in Canada.

Jun 8, 2023 · Diablo 4’s Welcome to Hell marketing campaign for New York City became a bit too real when the sky turned a ghastly red on June 7. Blizzard’s ARPG Diablo 4 has been released to all...

Jun 8, 2023 · Diablo IV dropped on June 5 and is the first instalment from the fan favourite video game franchise in 11 years. To whip fans into a frenzy, billboards were erected across New York City to introduce players to the main antagonist of the game, Lilith.

Jun 8, 2023 · New York is currently shrouded in a cloud of yellow smog, it looks hellish. Not to miss a trick, the quick-minded marketing team behind hit game Diablo IV put out a cheeky ad just for the Big Apple 's sweltering denizens. Or was it just a devilish coincidence?

Jun 6, 2023 · Welcome to the un official Diablo 4 subreddit! The place to discuss news, streams, drops, builds and all things Diablo 4. From character builds, skills to lore and theories, we have it all covered.

Jun 22, 2023 · Activision Blizzard’s Diablo 4 was officially released the day prior. Lilith, as tall as a small building, looms over the people of New York, their eyes burning from the smoke. On Twitter,...

Jun 8, 2023 · Blizzard paid good money for a prominent ad spot in New York City, but world events made the evil visage of Lillith look even more sinister than intended.

Jun 8, 2023 · Diablo IV's Hell-themed New York campaign seems to have an unfortunate timing as the advertisement is getting displayed at a time when the city is witnessing thick clouds of smoke and the sky has turned orange due to the numerous wildfires raging in Canada. “Welcome to hell, New York,” said the billboard, located in Times Square, New York.

The internet is making light of an uncanny alignment of the virtual and real life as Blizzard’s much-awaited ARPG Diablo 4 launched to a dark, hazy, and red sky in New York City. A dramatic billboard, located in Times Square, New York, advertising the game ominously declared, “Welcome to hell, New York,” an apt tagline that resonated with ...