High Rock is a premium, handcrafted vodka co-created by Dale Earnhardt Jr. and Amy Earnhardt in collaboration with Sugarlands Distilling Company. The partnership between Dale, Amy and Sugarlands was born from mutual values, including a shared commitment to excellence, an emphasis on integrity and the importance of family.

High Rock is a premium, handcrafted vodka co-created by Dale Earnhardt Jr. and Amy Earnhardt in collaboration with Sugarlands Distilling Company. The partnership between Dale, Amy and Sugarlands was born from mutual values, including a shared commitment to excellence, an emphasis on integrity and the importance of family.

Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to remove any impurities. The result is premium vodka that is undeniably smooth and pure. High Rock checks in at 88 proof, a nod to the number Earnhardt drove for a …

A premium, handcrafted vodka co-created by Dale Earnhardt Jr. and Amy Earnhardt in collaboration with Sugarlands Distilling Company. Beginning with a base of 100% corn and crisp, clean water from the Great Smoky Mountains, High Rock Vodka is distilled seven times then triple filtered using the Lincoln County Process.

Mar 10, 2022 · High Rock, the vodka brand of NASCAR Hall of Famer Dale Earnhardt Jr and his wife Amy Earnhardt, is now available to purchase in select states. And while the vodka isn’t …

Explore Dale Earnhardt Jr.'s diverse business ventures, including JR Motorsports, FilterTime, High Rock Vodka, Dirty Mo Media, and more.

Feb 24, 2022 · Now Earnhardt is starting High Rock vodka with his wife Amy Earnhardt thanks to a new partnership with Sugarlands Distilling Co., increasing his investment portfolio.

Whether you’re looking for a new cocktail to celebrate your High Rock Moments at home or with friends, here’s some recipes that will help show you the best way to mix our vodka. Dale Jr and Amy even share their favorites.

Jun 12, 2024 · The history and story behind High Rock vodka, Dale Earnhardt Jr.'s premium vodka brand, which he began in 2022.

Jan 18, 2022 · High Rock is a premium, handcrafted vodka created by Sugarlands in collaboration with Dale Earnhardt Jr. and Amy Earnhardt.