A bidding method for video campaigns where you pay for a view. A view is counted differently for each ad format: In-stream ads: When a viewer watches 30 seconds of your video ad (or the duration i

目標広告視聴単価を設定すると、1 回あたりの視聴に対してお支払いいただける金額の平均額を Google に伝えることができ ...

For Video campaigns, the cost-per-view (CPV) bid strategy is available when you set up a Video views or Ad sequence campaign under the Awareness and consideration campaign objective. With CPV bidding, you'll pay for video views and interactions (such as clicks on call-to-action overlays, cards, and companion banners).

즉, 타겟 CPV를 사용하는 경우 캠페인에서 발생하는 조회 1회당 지불하고자 하는 평균 금액을 설정합니다. Google Ads에서는 설정한 타겟 CPV를 기준으로 최대한 많은 조회가 발생하도록 입찰가를 최적화합니다.

Bạn có thể đặt giá thầu CPV mục tiêu để cho Google biết số tiền trung bình mà bạn sẵn sàng trả cho mỗi lượt xem.

Puedes establecer una oferta de CPV objetivo para tus anuncios de video cuando creas tu grupo de anuncios. Esto significa que estableces el importe promedio que quieres pagar por cada vista que recibe tu campaña. En función del CPV objetivo que establezcas, optimizaremos las ofertas para ayudarte a obtener la mayor cantidad posible de vistas.

En las campañas de vídeo, la estrategia de puja de coste por visualización (CPV) está disponible cuando configuras una campaña de visualizaciones de vídeo o de secuencia de anuncios con el objetivo "Notoriedad y consideración".

CPV 입찰가를 결정하는 방법 CPV 입찰가는 새 캠페인을 만들 때 설정한 캠페인 매개변수와 CPV 입찰가를 토대로 Google에서 추정하는 조회수를 기준으로 설정할 수 있습니다. 예상치는 캠페인 구성 흐름의 화면 오른쪽에서 확인할 수 있습니다.

Tips to meet your CPV goals While a bid is the most direct link to cost per view, there is a balance between the targeting and creative that also provide the best user match, and therefore drive a higher view rate and low CPV. Here are some tips for optimizing for CPV.

ในเร็วๆ นี้ แคมเปญยอดดูวิดีโอจะใช้เฉพาะโฆษณาวิดีโอแบบ Multi-Format และกลยุทธ์การเสนอราคา CPV ที่ตั้งไว้ (ต้นทุนต่อการดู) โฆษณาวิดีโอแบบ Multi-Format เพิ่มยอด ...