Bucky Badger is the UW’s official mascot. His logo is often used for UW athletics, but as a spirit symbol of the university at large, some other uses are allowed.

The modern Bucky Badger logo was part of a group of "comic collegiate badger mascots" created by the Anson W. Thompson Company of Los Angeles in 1940. The company was one of several that manufactured decals and other logo wear for universities.

Bucky Logo The Bucky Badger logo is used as a spirit symbol of the university at large. Use of the Bucky Badger logo requires approval. When used in full color applications, always use the full color logo. Never use the Bucky head as a standalone mark.

Bucky Badger, UW–Madison’s official mascot, is represented in logos that are most often used for UW athletics. Given Bucky’s long history as a spirit symbol, some nonathletic uses are allowed (for example, on materials with a student-facing or a statewide audience).

Feb 14, 2019 · Although badgers in various forms had been the University of Wisconsin mascot for decades, the version that is currently known as Bucky, sporting a cardinal and white sweater, was first drawn in 1940 by professional illustrator Art Evans of Garden Grove, Calif.

What is UW–Madison indicia? The University asserts ownership and all right, title, and interest in and to its indicia, which includes trademarks, service marks, mascots, slogans and any other indicia that is associated with or refers to the University.

It introduces the key typography, sizing, and more — for highly recognizable marks including Bucky Badger, the Motion W, and other athletics logos. These guidelines protect the integrity of University of Wisconsin Athletics marks and ensure that …

All use of the Bucky Badger logo must be submitted to your chapter representative for review by the Office of Trademark and Licensing. The official Bucky Badger logo may not be altered in any way. This includes adding clothing items or symbols to create a “theme” Bucky.

Dec 3, 2021 · Bucky Badger, UW–Madison’s official mascot, is represented in logos that are most often used for UW athletics. Given Bucky’s long history as a spirit symbol, some nonathletic uses are allowed (for example, on materials with a student-facing or a statewide audience).

Both Bucky the logo and the mascot suit have been modernized over the years. In 2003, the logo received a digital makeover with trimmed fur, clean lines, and a higher-resolution look.