Allure Bridals is a premier designer of wedding dresses, bridesmaid dresses, suits, tuxedos, and more. Browse our bridal collections online.

From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments.

Our most dreamy collection of romantic wedding dresses, Allure Romance, continues to embody the restraint and timelessness of classic bridal design. Frothy tulle skirts and lacy bodices combine to lend the collection a floral effect: a wedding-perfect bouquet of romantic bridal gowns.

The Allure Bridals Dress Collection, our flagship bridal line, encompasses exactly who we are as a brand family—pouring love into every timeless, unique design. Each gown is crafted to make an impact, with countless sophisticated touches adorning every design.

The world is full of breathtaking natural beauty; your wedding can be too when you shop Wilderly wedding dresses. See nature-inspired designs at Allure Bridals.

Allure Bridals offers a sophisticated collection of wedding suits and tuxedos for brides, grooms, and the rest of your wedding party. Explore our designs today.

Outfit your bridal party with Allure Bridesmaid dresses. Our collection of Allure bridesmaids gowns features dresses of all styles, fabrics, and colors.

See the best that Allure Bridals has to offer with our Allure Bridals Collection. Our flagship line includes a stunning range of styles & designs for any bride.

Your perfect wedding dress is a click away! Use our Retail Finder to find a bridal shop near you and try on Allure Bridals' wedding gowns & bridesmaid dresses.

Embrace vintage beauty and world-class design with Allure Couture wedding gowns. Find a dazzling look for your special day when you shop now.