
Understanding bidding basics - Google Ads Help
Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for video ads). Now that you're advertising on Google Ads, you probably have a …
About bid adjustments - Google Ads Help
Multiple device bid adjustments: If you set a device bid adjustment at the campaign level and an adjustment for the same device at the ad group level, the ad group device bid adjustment will be used to determine the resulting bid adjustment. However, if the campaign-level device bid adjustment is a 100% decrease, then the ad group level device ...
Determine a bid strategy based on your goals - Google Ads Help
Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views you can determine which strategy is best for you. In this article, we'll describe how to use your advertising ...
Choose a bid amount that works for you - Google Ads Help
Bid on placements: Similar to how you would evaluate keywords, if your ads perform well on certain placements, you can consider raising the bid for those placements. Other ways to choose a bid You can also set bid adjustments to increase or decrease your bids based on whether someone is searching from a mobile device, at a certain time of day ...
Mengubah cara Anda mengajukan bid - Bantuan Google Ads
Mulai dari bidding CPC Manual hingga sejumlah strategi bidding otomatis, Google Ads menawarkan banyak cara untuk menetapkan bid. Masing-masing dirancang untuk membantu Anda mencapai sasaran bisnis tertentu. Terkadang, sasaran dapat berubah, dan Anda perlu menyesuaikan strategi bidding.
Finding success with Smart Bidding - Google Ads Help
2: Pick the right bid strategy; 3: Test your bid strategy; 4: Evaluate your performance; Step 1: Set up your account for success. Create campaigns with single objectives, and use accurate conversion data. Then pair Smart Bidding with broad match keywords and responsive search ads to find additional queries.
Tentang penyesuaian bid - Bantuan Google Ads
Contoh lainnya, misal Anda memiliki bid Rp10.000 dan ingin menurunkannya. Untuk menurunkan bid menjadi Rp8.000, pilih Turunkan sebesar 20%. Cara melihat penyesuaian bid. Di akun Google Ads, Anda dapat melihat penyesuaian bid dari menu halaman di sebelah kiri: Untuk penyesuaian bid di Jaringan Penelusuran:
Memahami dasar-dasar bidding - Bantuan Google Ads
Dengan strategi bidding ini, Google Ads akan secara otomatis menetapkan bid Anda untuk membantu mencapai sasaran Pangsa Tayangan Anda. Misalnya, jika Anda memilih Target Pangsa Tayangan sebesar 65% di halaman paling atas, Google Ads akan otomatis menetapkan bid untuk membantu menampilkan iklan Anda di halaman paling atas 65% dari total jumlah ...
Duration of the learning period for campaigns and what affects it
New strategy: The bid strategy was recently created or reactivated. Google Ads is now adjusting to optimize your bids. Setting change: A setting for the bid strategy was changed. Google Ads is now adjusting to optimize your bids. Composition change: Campaigns, ad groups, or keywords have been added to or removed from the bid strategy. Google ...
Memilih bid dan anggaran - Bantuan Google Ads
Anda hanya perlu menetapkan anggaran harian rata-rata, dan teknologi AI Google Ads akan mengelola bid untuk memberi Anda klik sebanyak mungkin sesuai anggaran. Bidding CPC manual memungkinkan Anda mengelola sendiri bid CPC maks. Anda dapat menetapkan bid yang berbeda untuk setiap grup iklan di kampanye atau untuk masing-masing kata kunci atau ...