The company adopted a green sunburst logo known as the "Helios" symbol, created by American design firm Landor Associates, symbolising the sun's energy referencing the Greek god …

Apr 16, 2024 · What does the BP emblem mean? The modern BP emblem was named Helios after the solar deity from ancient Greek religion. It represents a sunflower consisting of a white …

Nov 8, 2022 · In the history of the BP logo, a new era began in 2000. The shield design and capital letters were removed. The focal point of the logotype was now a flower shape in bright …

The logo had a formal and powerful looks thanks to the bold black. In 1947, the company chose a green and yellow color palette. It became instantly recognizable and associated with the brand …

For 70 years, the green and yellow shield of BP (British Petroleum) was one of the most instantly recognisable brand marks in the world. The origins of the BP logo go back to 1920, when a …

Feb 20, 2025 · BP invested $211 million in the Helios logo, aiming for a sustainable image but faced crisis with the Deepwater Horizon disaster. The logo's evolution reflects BP's century …

Feb 26, 2024 · The Original BP Logo. The original BP logo, introduced in 1930, featured a shield-shaped emblem with the company’s name written across it. The shield was adorned with a …

Shape and Colors of the BP Logo: The original BP logo, also known as the “classic shield” logo, was designed by famous industrial designer Raymond Loewy. Introduced in 1979, it …

A Mr AR Saunders from the purchasing department won an employee competition in 1920 to design the first BP mark, a boxy ‘B’ and ‘P’ with wings on their edges, set into the outline of a …

Logo Timeline Wiki. May 1, 2023: Copying from other wikis like Logopedia without saying so is still going on. This means this wiki is still at risk for being shut down. ... BP. Sign in to edit History …