What does the BMW logo mean? The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW ad depicts the BMW emblem, complete with the four colored …

BMW has been using the BMW logo, including variations on segments in concentric circles, since 1973. According to Jochen Neerpasch, the design for this initial BMW motorsport emblem originated from the Swiss graphic design agency Müller.

Das BMW Logo zeigt einen Propeller? Zumindest dreht diese Legende seit 90 Jahren ihre Runden. Und warum sind die bayerischen Farben verkehrt herum? Lesen Sie hier die Hintergründe und die wahre Geschichte des BMW-Emblems.

Le logo BMW représente-t-il une hélice ? Cette légende perdure depuis près d’un siècle. Et pourquoi les couleurs bavaroises sont-elles inversées ? Découvrez ici la véritable histoire de l’emblème BMW.

¿El logo de BMW representa una hélice? Al menos eso es lo que se dice desde hace 90 años. ¿Por qué los colores de Baviera están al revés? Descubre aquí la evolución y la verdadera historia del emblema de BMW.

Designworks, the BMW Group innovation studio, is celebrating its 50-year anniversary. This presents a perfect reason to take a look back at history and to look forward – into the future of mobility.

Il significato del logo BMW si desume principalmente dai colori: il bianco e l’azzurro sono i colori dello Stato Libero di Baviera in Germania, la patria di BMW. Una pubblicità di BMW del 1929 mostra l’emblema con i quattro campi colorati inseriti in un’elica di aereo che ruota.

Just like today, the first BMW X5 offered drivers an unprecedented combination of typical BMW dynamics and sportiness as well as the features of an all-wheel-drive off-roader, thereby creating a completely new vehicle segment.

Mythos BMW M: Blau, Violett und Rot gehören fest zur Motorsportabteilung von BMW. Doch warum ist das so? Und woher stammt das Logo? Unser Experte von BMW weiß auf diese Fragen die Antworten.

The form and function of BMW’s famous kidney grille have changed over time. With its vertical shape, the new BMW 4 Series Coupe harks back to past classics. Join us on a trip through the history of BMW’s iconic kidney grille.