The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm’s brand portfolio. The BCG Matrix is one of the most popular portfolio analysis methods.

Nov 2, 2024 · What is the BCG Growth-Share Matrix? The BCG Growth-Share Matrix is a tool used to categorize a company’s products based on their market share and the market growth rate. By visualizing products in four different quadrants, companies can make informed decisions about resource allocation.

The BCG matrix has two axes: relative market share (indicating profitability, through economies of scale) and market growth rate (indicating market attractiveness), which means assets can be classified into 4 categories: Question Marks, Rising Stars, Cash Cows or Dogs.

Feb 12, 2025 · Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio analysis tool.

Mar 9, 2025 · The BCG Matrix is a portfolio management framework that helps companies decide how to prioritize their different businesses. It is used by organizations with high growth rates and a high market share in many high growth markets.

The BCG Matrix, also known as the Growth-Share Matrix, is a visual representation of a company's portfolio of products or business units. It was developed by the Boston Consulting Group in the 1970s and is widely used across industries to assess the strategic position of different offerings.

BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Boston Box or Product Portfolio matrix) is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate.

Dec 26, 2024 · The BCG Growth-Share Matrix is a business planning tool used to assess the strategic position of a company's brand portfolio. It is also known as the product portfolio matrix. The BCG matrix assigns a two-by-two matrix classification to a company's goods and/or services.

Using the classic Boston Consulting Group (BCG) approach, a company classifies all its SBUs according to the growth-share matrix, as shown in Figure. On the vertical axis, the market growth rate provides a measure of market attractiveness.

Oct 31, 2023 · The BCG Matrix is also referred to as the Boston Consulting Group Matrix. It’s a model that guides companies in making decisions about their products and services. It divides them into four groups: stars, question marks, cash cows, and dogs.