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Stevia comes from Stevia rebaudiana, a plant that is native to the mountains of South America where it has been enjoyed by the local Guarani people for hundreds of years.At Pure Via® we use Stevia extracts to create delicious and low-calorie alternatives to …

Pure Via is an all natural, zero calorie sweetener derived from stevia, a plant native to South America. Its main sweetening ingredient is Reb A, a high-purity extract of the sweetest part of the stevia plant.

Our Natural Standard. Consumers have different ideas about what natural means. We want to share what natural means to us — so you can be a more fully informed consumer.

Naturally Made. Pure Via’s Sweet Essence: Nature’s Finest Touch. The secret to Pure Via’s delightful sweetness lies in the pure extract of the charmingly sweet stevia plant, called Reb A.

© 2025 Pure Via and Nothing to Hide are registered trademarks

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Stevia History. Stevia is a member of the Chrysanthemum plant family. For centuries, the Guarani natives of South America have used the leaves of this amazing plant to sweeten herbal teas naturally.

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Our Erythritol comes from a fermentation process using non-GMO corn mimicking the natural fermentation that produces Erythritol in the wild. The resulting Erythritol is then purified, dried and sieved, resulting in crunchy, great tasting crystals.