Aberdeen Strategy & Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies.

Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis (SWZD), illuminates B2B market realities through unbiased, credible research to inspire critical thinking and ignite data driven business actions — among end-users and vendors alike.

Aberdeen's Buyer Intent Data monitors billions of daily web interactions and aggregates those interactions with customer and third-party data to measure an account’s intensity level in researching a Product Category.

Aug 17, 2018 · A trend analysis of Aberdeen’s cloud contact center studies between 2013 to 2018 shows that adoption of cloud technology has continuously risen during this time, with varying paces each year. So, why are contact centers increasingly …

Feb 4, 2016 · A new Aberdeen report shows how sales analytics create more accurate and actionable sales forecasts. The bane of many sales professionals’ routine is often the dreaded sales forecast.

Sep 3, 2014 · Just in time for Content Marketing World 2014, I’ve pulled 39 of the most compelling findings from this library based on Aberdeen’s primary research. You can download every report mentioned below with an Aberdeen membership – which, by the way, is 100% free. (Yes, really.)

Oct 27, 2015 · For more details on these five steps and greater insight into improving your employee engagement program, check out Aberdeen’s report, “Employee Engagement: Paving the Way to Happy Customers.”

Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies.

May 16, 2018 · Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies.

Jul 11, 2014 · Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used to enhance customer experience across multiple interaction channels (e.g. social, mobile, web, email and call center).