Featuring UFC athlete Jiri Prochazka facing off against a Brahma bull in series of stylized and moody ads, the campaign has gained the highest viewership across all UFC, Under Armour and Project Rock videos with over 70 million plays and counting.

Jiří Procházka (Czech: [ˈjɪr̝iː ˈproxaːska] ⓘ; [ˈjɪrka] ⓘ; born October 14, 1992) is a Czech professional mixed martial artist. He currently competes in the Light Heavyweight division of the Ultimate Fighting Championship (UFC), where he is a former UFC Light Heavyweight Champion and the first Czech fighter to win a UFC championship.

Jiří Procházka is a Czech professional mixed martial artist and the former UFC light heavyweight champion. Get the latest UFC breaking news, fight night results, MMA records and stats,...

Jan 18, 2025 · Jiri Prochazka shaved his head to stand in solidarity with Ashley McGarity, a young woman battling cervical cancer. Before starting chemotherapy, Ashley chopped her hair to match Jiri’s signature braid, and in an emotional gesture, he returned the favor.

Oct 14, 1992 · jiri prochazka related news Preview: UFC 313 ‘Pereira vs. Ankalaev’ Alex Pereira will defend his undisputed Ultimate Fighting Championship light heavyweight title against Magomed Ankalaev in ...

11 hours ago · Jiří Procházka Congratulates Magomed Ankalaev On UFC 313, Gets Called ‘Terrible Fighter’ In Return. By Harvey Leonard. March 9, 2025. ... — Jiri BJP Prochazka (@jiri_bjp) March 9, 2025

Jan 17, 2025 · Jiří Procházka cut his signature "war braid" to show support for Ashly McGarity, a UFC fan who went viral last month as she began cancer chemotherapy.

Jan 16, 2025 · Jiri Prochazka reveals the inspiring reason why he shaved his head and got rid of his iconic hairstyle before competing at UFC 311.

Prochazka showed up to the UFC 311 pre-fight press conference in Inglewood, California yesterday without his trademark Tong Po-style ponytail, and when he was asked why he’d opted to go with a...

Jan 17, 2025 · UFC star, Jiri Prochazka, has shaven off his iconic ponytail ahead of UFC 311, but for a very, very good reason.