The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

That meant it would be OSU QB Will Howard who would be the subject of Dr Pepper's post-national championship social campaign, which turned out to be an even better fit than the brand envisioned.

Shortly after winning a national championship inside Mercedes-Benz Stadium, Will Howard's agent came up to him with big news. Dr Pepper wanted to do an advertisement with him. Even in the fog of ...

In the NIL era, part of those rewards are newfound commercial opportunities—and Buckeyes quarterback Will Howard was quick to jump on board, starring in a Dr Pepper spot that he posted to his ...

Shortly after winning the national title, Ohio State QB Will Howard teamed up with Dr. Pepper to shoot a social campaign that took the internet by storm. We caught up with the director of the viral ad ...

Just days removed from winning a national championship, Ohio State quarterback Will Howard stepped into a very different spotlight, starring in a Dr Pepper commercial. If the reviews from his own ...

Howard's Dr. Pepper advertisement arrived after he led Ohio State to its ninth national title in 2024. The 6-foot-4, 235-pound quarterback completed 82 of 109 passes (75.3 percent) for 1,150 ...

A few days later, on Friday, he shared a new Dr Pepper ad on Instagram, highlighting his partnership with the popular soft drink brand. The video shows Howard grabbing a Dr Pepper jacket ...

On Friday, Howard shared an Instagram post featuring his collaboration with Dr. Pepper, which is valued at $42.12 billion by Forbes. The collaboration features himself grabbing a Dr. Pepper jacket ...

Howard unveiled a new NIL partnership with soft drink brand Dr. Pepper, sharing a new ad for the brand on Instagram. Howard joins several teammates as success stories in the evolving NIL landscape ...