Callaway Golf is the first major manufacturer to sign a contract in the LIV world, a very “heavy” decision, also considering ...

LVMH deal has now seen three different brands become sponsors of grands prix ...

Richie Ramsay, a famous Scottish golfer, surprised many by appearing at the Hero Dubai Desert Classic, wearing a hat that did not have the logo of his sponsors. Given that fans and the public were ...

Its logos will also appear on team kit and driver suits of drivers Max Verstappen, the reigning four-time World Champion, and new team-mate Liam Lawson. Avatrade will also sponsor Red Bull’s ...

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.