The Maha Kumbh Mela 2025 in Prayagraj, one of the world’s largest religious gatherings, has become a unique platform for ...

According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, ...

Beyond memorability, South India-based FMCG brands are unlocking the next phase of growth by tapping into shareability with ...

In the latest edition of e4m TechTalk, Baskar Subramanian, Co-Founder & CEO, Amagi talks about how AI and ML have been ...

While fewer users are downloading sports apps, the remaining are engaging with premium content and services, signalling a ...

As brands tighten their budgets, the focus has shifted to collaborations with micro and nano influencers who provide highly engaged, niche audiences at lower costs, say experts ...

Zepto has secured the title of the most viewed brand on YouTube in India during the October-December 2024 quarter, outshining ...

Acko General Insurance delivered a stellar performance at the Effie India Awards, clinching the coveted Grand Effie, one Gold ...

This campaign stood out for its ability to creatively transform user insights into a relatable and impactful narrative ...

Season 3 of DP World ILT20 will be broadcasted live on ZEE’s 15-linear TV channels, OTT platform ZEE5, and on its syndicate ...

Team Marksmen Network (TMN) announced the appointment of Rishi Kapoor as CEO & Director, marking a significant milestone in ...

The advertiser secured six Silver awards, three Bronze, and four finalist spots, accumulating a total of 98 points ...