Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands.

Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...

When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...

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