Retailer executions leading up to the Super Bowl were the most aggressive in years,” reports trade magazine Beer Business ...

Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.

Brands such as United Airlines, Nike and Apple Music garnered millions of social media impressions on Super Bowl Sunday ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

Among today’s creative highlights, Nike congratulates the Philadelphia Eagles on their Super Bowl win with help from Kermit the Frog, and Apple TV recruits Lionel Messi for a fun spot ahead of Major ...

In this live video, Ad Age recaps the highs and lows of Super Bowl 2025. Tim Nudd, Sabrina Sanchez, E.J. Schultz and Erika Wheless debate which ads worked—and which ones didn’t—and discuss other major ...

This is the ninth time Budweiser has won USA Today’s Ad Meter competition, which is now in its 37th year. The rankings are the results of public scoring ads from 1 to 10. Budweiser’s ad scored 3.56.

Outlandish comedy, a tearjerker and a spectacular sports spot were among our favorite Super Bowl campaigns this year.

It’s time to unplug from the rhythmless algorithm—a deadbeat conductor flattening the full spectrum of humanity into background noise. Algorithms stopped being just shortcuts; they became new ...

A Duracell exec’s meeting with Tom Brady led to quick creative approval and a late buy into the “sold-out” Super Bowl.

Tubi aims to ‘drive a feeling’ over a business outcome with a Super Bowl ad for the free Fox-owned streaming service.