Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Jonas Tahlin, president of spirits brands LVMH Moët Hennessy, is thinking about the adage of buying less, but better.

While this was a slightly pared-back Burns night we were truly impressed by the quality of the food and by the seamless ...

The distiller has received planning permission for the new site in Luss, which will be a distillery for its gin brand and a ...

From Hollywood to the small screen, whisky is enjoying more airtime than ever. But how it is portrayed is not always an accurate representation. Grab the popcorn, sit back, and relax, as we explore th ...