The classic Pokémon phrase — “gotta catch ‘em all” — was taken to a whole new level on Sunday when a Cheeto shaped like Charizard was sold at auction for $87,840. According to The Associated Press, the Flamin' Hot Cheeto nicknamed “Cheetozard” was sold by the Goldin auction house to an unknown buyer after 60 bids.

The unique Pokémon collectible known as 'Cheetozard', a very stale Cheeto shaped like the fire type final evolution, has sold for close to $88,000

A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

The three-inch-long “Cheetozard,” a Flamin' Hot Cheeto that looks like the Pokémon Charizard, sold for $87,840 at auction at Goldin.

A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard” has sold for $87,840 to an unnamed buyer, the Goldin auction house said on social media. The 3 inch (7 cm) long Cheeto, shaped like the character Charizard from the Japanese anime franchise, is affixed to a customized Pokémon card and enclosed in a box.

Shaped like the character Charizard, and nicknamed Cheetozard, the uniquely shaped spicy snack was sold for $87,840 by Goldin Auctions.

A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for a total cost of $87,840. The Goldin auction house listed the snack as sold on Sunday.

A Cheeto nicknamed Cheetozard, shaped like the Pokémon Charizard, was sold at an auction held by Goldin Auctions for $87,840.