It also ordered him to marry his two underage daughters - five-year-old Rubal and 15-year-old Zarnaz - to the two sons of the policeman. However, Sanaullah’s son, Abdul Rasool, who was ...

Emplifi CMO Zarnaz Arlia said: “One of the most interesting findings from our research is the shift we’ve witnessed in Instagram Reels video lengths, with longer run-times winning more engagement for ...

This represents a change in user behavior, with more time being spent on videos that run longer than the average 15-second or 30-second video ad format,” said Zarnaz Arlia, CMO of Emplifi.

As brands create their social marketing plans for 2024, it may be worthwhile to include more Reels and longer-form videos, according to Emplifi’s CMO Zarnaz Arlia. “The underlying theme here is that ...

Zarnaz Arlia is the CMO of Emplifi. She is a global marketing executive with a demonstrated history of driving growth and profitability in B2B marketing environments. Arlia is responsible for driving ...

Gen Z is a major force in the consumer market, but marketers should avoid tailoring their approach towards just this demographic, advises Emplifi’s Zarnaz Arlia. Born between the mid-1990s and ...

“The rule would trigger civil penalties for violators and should help level the playing field for honest companies.” Zarnaz Arlia, chief marketing officer at Emplifi, says the rule would be “critical ...

Emplifi CMO, Zarnaz Arlia, said: “Unified Analytics is more than just another analytics tool – it’s the engine for analysing and presenting data from diverse customer touch points in one unified view.

Zarnaz Arlia. “Marketing, commerce and care professionals, department heads, and executives can escape the data maze, leveraging one platform for analytics and reporting across multiple data ...

Zarnaz Arlia at Emplifi argues that generative AI is redefining the CX landscape It’s impossible to deny the pervasive impact generative AI is having on how people and businesses operate. There is no ...