AppLovin's pivot to high-margin advertising via AXON AI has driven explosive growth and exceptional free cash flow, ...

Sports are an “accelerator” for ad-supported streaming in Europe with short-form sports content emerging as a key driver of engagement, says Keith Bedford, GM EMEA at CTV data company Wurl. “As ...

At IAB NewFronts 2025 in New York, Wurl’s Peter Crofut argues that streaming TV advertisers need to stop focusing solely on reaching audiences. Wurl's Peter Crofut on stage in New York We’ve ...

Raised as a nordic skier, Noyes is no stranger to endurance feats. Before her latest feat, she skied the WURL (Wasatch Ultimate Ridge Linkup), usually a route intended to be completed on foot in ...

Some of AppLovin’s key AI-driven products include App Discovery, MAX, Adjust, and Wurl. On April 8, Wells Fargo analyst Alec Bonello kept his “Overweight” rating on Applovin. However ...

What does this Advisor Specialize in? Find a financial advisor who specializes in the area of expertise you require. It's important to find an advisor who can help you approach your personal and ...

However, as the connected TV market continues to grow, there are still plenty of opportunities for improvement across the ecosystem, according to data from Wurl’s March 2025 CTV Trends Report, which ...

Wurl’s latest report underscores this notable period of change and opportunity within the streaming ecosystem, with insights on how content owners and advertisers can capitalize on the industry ...

New report reveals factors like hours of viewing and ad load are leveling off, signaling the opportunity for smarter discovery, retention, and monetization strategies Wurl, a leader in the ...

Acquisitions of Wurl and MoPub in 2022 have incorporated connected television ad inventory and mediation services, which greatly increase the total addressable market and remove ad exchange middlemen.