An effective eyeshadow can make eyes appear more defined and vibrant, taking years off your appearance if applied correctly.

One of New Zealand’s top makeup artists has some words of wisdom for women looking to change their makeup as they get older. Lisa Matson is well-known in media circles, and is favoured by the likes of ...

Our skin changes as we age, and new concerns can pop up as our features change,” says makeup artist Ashley Rebecca. “It’s ...

Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

As we head into warmer weather, it's a good time to try a new look. Here is a guide with great information about makeup for ...

As well as its iconic bestsellers and a slew of celebrity fans—perhaps most famously Catherine Princess of Wales who wore the ...

The Cadillac of eye massagers has the most cushiony padding of any of the devices we tested, creating a gentle but snug hug ...

DETROIT — Young women, among those in a record-breaking crowd, held up signs with messages for the Professional Women’s Hockey League. You can save this article by registering for free here.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

In a video on "makeup magic for women over 50", YouTube creator NewAgeBeauty revealed that she uses concealer to cover the ...

These affordable under-eye patches contain a secret ingredient for making you look well-rested on no sleep — details!

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.