Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.

Google’s AI-powered match type Search Max is rolling out to more accounts, bringing automated ad optimization to Search campaigns. How it works: Why we care. Search Max aims to increase conversions by ...

Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

Honey was accused of taking affiliate revenue from the same influencers it paid for promotion by using its Chrome extension ...

In an apparent reaction to the infamous Honey scandal that rocked the internet at the start of the year, Google has altered ...

SXSW: Given the many variations on this putrid genre, it’s impressive that writer/director Zak Hilditch has found fresh blood ...

Understanding the return on investment (ROI) of your pay-per-click (PPC) campaigns is more than just a metric; it's the ...

Creator platform Spotter is hosting the latest creator-focused event inspired by the TV upfronts, “Spotter Showcase,” later ...

With the wide range of best kitchen faucet brands to choose from, this list of the showcases a variety of prices, styles, and ...

Soft2Bet has officially launched ElaBet.gr, its Greece-facing localised online gaming platform. The company said that the ...

At Ad Age’s NextGen Marketing Summit, creator Achieng Agutu; Julian Andrew, founder of Talentiish; and Shreya Mukherjee, chief strategy officer for MSL U.S., discussed how marketers can better ...