Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per ...

Digital marketing still dominates for pharma marketers Tag recently conducted an online survey of pharma marketers across Europe and the US asking them which marketing channels and techniques are ...

In the fast-paced pharmaceutical industry, managing product returns efficiently has become a cornerstone of operational ...

Connecting through digital platforms and social media ... she followed her passion to pursue a career in pharmaceutical marketing growing to head the marketing function in a large Indian pharma ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don ...

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

Hastings will lead the company's marketing strategy, brand development, and communication initiatives to further Aurora Pharmaceutical's commitment to providing innovative solutions for animal ...

Daewoong Pharmaceutical announced Monday that its smart patient monitoring system, thynC (Think Better, Sync Smarter), has become the first domestically developed digital health care device in Korea ...

Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has ...