Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per ...

Digital marketing still dominates for pharma marketers Tag recently conducted an online survey of pharma marketers across Europe and the US asking them which marketing channels and techniques are ...

In the fast-paced pharmaceutical industry, managing product returns efficiently has become a cornerstone of operational ...

Best yet, this growth isn't just coming from new customers. The revenue retention rate among Doximity's top 20 customers was ...

In the rapidly evolving digital era, the pharmaceutical industry faces significant cybersecurity challenges, where data ...

Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don ...

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

In 2025, cybersecurity will remain a pressing issue for the pharmaceutical sector. The adoption of digital tools like remote monitoring and big data analytics has increased vulnerabilities ...

Doximity shares surged 25% in extended trading Thursday after the company exceeded analysts’ third-quarter fiscal 2025 ...

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

Daewoong Pharmaceutical announced Monday that its smart patient monitoring system, thynC (Think Better, Sync Smarter), has become the first domestically developed digital health care device in Korea ...

BIOVIA's LIMS and ELN software solutions are designed to help laboratories streamline their operations, improve data ...