In a landmark session at Goa Fest 2025, WARC unveiled The Pace Principle: Effectiveness at the Speed of Asia, the first marketing effectiveness study built exclusively on campaign data from Asia.

Amazon’s advertising revenue is set to exceed $60bn in retail media alone this year, outpacing its overall growth, a WARC report has established. While paid search formats remain the core of ...

Paul Stringer, managing editor, research & insights, Warc, says: “Today, media is so vast, so complex, and so changeable, that it can be difficult for brands to make sense of it all.

WARC is reporting that global ad spend surpassed $1 trillion for the first time in 2024, and is expected to grow by 10.7% this year to $1.08 trillion. The company said that global ad spend has more ...

Research firm WARC has said that Facebook is on track to earn $US100.1 billion ($AU157 billion) in advertising revenue this year. In the US, Facebook has seen an 11.6 ...

A new white paper from WARC and Audacy is taking the “Audio Investment Gap” directly to the marketers responsible. The report, Breaking Down the Barriers Behind the Audio Investment Gap ...

Fresh research, released by WARC Advisory in partnership with audio content creation and distribution company Audacy, seeks to destroy “the barriers behind the audio investment gap” by ...

A new WARC Research survey reveals why a boost to core ad revenues could be coming to stabilize broadcasting. Per WARC research, two-thirds of marketers anticipate improved business conditions ...

Global advertising spend is expected to increase 10.5% this year to a total of $1.07 trillion, according to WARC’s latest forecast. The updated projection represents a 2.3 percentage point ...

But WARC’s outlook for the next two years is just as rosy, with spending anticipated to increase 7.2% in 2025 and 7% in 2026, culminating in a global ad market worth $1.23 trillion. According to WARC, ...

Comparatively, AM and FM continue to decline with a share of 26.3% across all ... According to the latest AA and WARC Expenditure report, radio ad spend was revised upwards with forecasts for 2024 now ...

Level 5 meant all businesses and schools closed for 21 days, allowing only essential services... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case ...