Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

The last time Walmart rebranded was in 2008, when it dropped the punctuation between "Wal" and "Mart," which it had for 44 years. That year also saw the arrival of the yellow spark, an icon that ...

Sam Walton opened the first Walmart store in Rogers, Arkansas, in 1962. By 1980, the retail chain operated 276 locations and achieved $1 billion in sales each year. By 1990, Walmart became the No ...

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For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Walmart unveiled a "comprehensive brand refresh" Monday that the company says reflects its "evolution as a people-led, tech-powered omnichannel retailer." According to a news release, the updated ...

We’ve barely crossed the threshold of 2025, and Walmart is already ruffling the feathers of its fanatical customer base. No, it didn’t raise prices on your favorite products. And, nope ...

Retail giant Walmart (WMT) is set to eliminate several hundred corporate positions and close its North Carolina office as part of a broader restructuring plan, according to reports. It is worth ...

Symbotic (SYM) announced it has both completed the acquisition of the Advanced Systems and Robotics business from Walmart (WMT) and signed the related commercial agreement with Walmart covering ...