WTA rebrand: New logo and design and the place of tennis in women’s sports
The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.
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WTA Rebrands With Power and Purpose: ‘Rally the World’ to Inspire the Next Generation
The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...
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Pegula rolls, Tomljanovic battles into Austin semifinals
No. 1 seed Jessica Pegula cruised into the ATX Open semifinals, where she will face Ajla Tomljanovic, who saved match point in a narrow win over Ena Shibahara.
Why the WTA Rebrand Put Women's Tennis Players at Center Court
Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...