Serrat’s aesthetic also helped her break beauty ... and the city’s energy was part of the inspiration for Violette_FR, the vegan beauty and skincare brand she launched in 2021.

Violette Serrat’s CV (that’s the French way of saying resume) reads like a who’s who in beauty: Dior, Sephora, Estée Lauder, Guerlain and now founder of her eponymous brand, Violette_FR.

After years of dewy domination (think: Hailey Bieber’s glazed donut skin), makeup is shifting toward a softer finish, one ...

“I’m here to complete, not to compete,” says founder and CEO Violette Serrat, of her continued goals at a higher reach. “We’re only launching things that don’t exist.” ByDahvi Shira ...

emerging beauty maison founded by renowned French makeup artist Violette Serrat, is thrilled to announce its upcoming debut at Sephora, the prestigious beauty omni-retailer. This milestone marks a ...

NEW YORK, Feb. 21, 2025 /PRNewswire/ -- VIOLETTE_FR, the multi-category, emerging beauty maison founded by renowned French makeup artist Violette Serrat, is thrilled to announce its upcoming debut ...