So, the future belongs to businesses that dive into video head first, instead of dipping their toes in—but why?

Video marketing is now a must-have tool in today’s digital world. To learn more about how it works and how brands can use it best, we talked to Emily Thompson, a Content Strategist at CasinoRank.

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

If an explainer video is the snack, a long-form documentary (think 15 minutes) is the marketing equivalent of a four-course meal. The thing is... no content strategy can live on snackable content ...

Any video or multimedia, whether produced internally or by an outside vendor, should aim to meet the Division of Strategic Communications & Marketing minimum requirements. To create the most ...

Using social media is not something only for enjoyment. For companies looking ahead to 2025, it is the most strong weapon. The best thing is that creating it is free of cost.

Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

TechWyse helps you leverage video content for SEO and paid advertising. Learn how video ads drive engagement, boost reach, ...

Videography services are available free of charge to UW Personnel for external marketing and recruiting purposes. For educational or lecture video projects, a list of freelance videographers can be ...