Under Armour partners with luxury German car company
Under Armour Inc. is partnering with another luxury company to elevate its brand, this time joining forces with a well-known ...
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On and Elmo encourage a softer approach to running
The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.
Under Armour and Mansory Unveil "Le MANSORY" Supercar at NBA All-Star Weekend
Luxury car tuner Mansory and sportswear giant Under Armour have joined forces to create a bold statement in the automotive ...
Under Armour's SWOT analysis: stock faces headwinds amid brand repositioning
Inc. (NYSE:UAA), a prominent player in the athletic apparel and footwear industry with a market capitalization of $2.95 billion, is navigating a complex landscape as it works to reposition its brand ...