Walmart's new logo on the right. Walmart The new logo will appear on its website and app this month and over time will roll out to its 10,500 stores, which are also in the midst of getting a makeover.

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

The study found people tend to be confident about misremembering logos, but researchers didn’t conclude exactly why. Their testing of the Fruit of the Loom logo even seemed to rule out the ...

Apple's logo began to resemble the current design in 1977. Ernst Feix/picture alliance via Getty Images The company has kept the apple image ever since but dropped the rainbow stripes in 1998 ...

Twitter has removed the iconic bird logo and adopted ‘X’ as its official logo. This move comes after Elon Musk announced the change over the weekend.The change is already live on the website.

Audi has redesigned its highly recognizable four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.

Clark’s original wooden pony logo. Fifty-some years later, we’ve seen a bunch of evolutions to this particular equine, which is always galloping west (left). According to Lee Iacocca, “The ...

Volkswagen has unveiled a new logo that the company says will enter it into a new era. According to VW, the Beetle was the first era, the Golf was the second, and the electric ID lineup represents ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

Logos are made to be memorable, but the majority are forgotten. So what’s the secret sauce? Let’s take a look at the 10 most memorable logos of all time. But the reason may not be as simple as ...