Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

President John Dramani Mahama has emphasised that African leaders can unlock a $3.4 trillion market if critical investments ...

TikTok's potential U.S. ban has sparked a flurry of development within the open social web community. Several new applications are being built that could ...

For once, a Tik Tok born travel fad is actually helpful. It's called vacation roulette and the premise is incredibly simple.

When the young artist hesitantly flipped her notepad to the camera, her mom assured her that she had never looked better and ...

President Bola Ahmed Tinubu’s economic reforms have been described as necessary steps towards Nigeria’s prosperity despite ...

After being lured to Pakistan, Hira Anwar was fatally shot by her father and an uncle over online posts that her parents ...

TikTok's temporary blackout reveals its complex role: a catalyst for female entrepreneurship yet a double-edged sword ...

This installment of Ad Age’s “Creativity Top 5” series looks at the best TikTok videos posted by brands over the past few weeks, which were certainly a chaotic time on the platform.

The wallet, a popular choice for many, has seen its annual interest rate rise from 11% to 13%. It may seem like a small ...

A woman has gone viral on TikTok for "disrespectfully" griping about actors with speculated cosmetic enhancements, but star in historical projects like '1883' and 'Bridgerton.' See what others have to ...

A new TikTok trend is showing how women can look quite different with the use of heavy makeup. O post New TikTok trend shows ...