His online profiles say Alexander was a student at the Academy of Art University in San Francisco when he came up with the Tahoe Heartbeat logo, which combines the outline of Lake Tahoe with a ...

Squaw Valley will now be Palisades Tahoe. The new name, along with a new logo, was unveiled on Monday by the resort, which was formerly officially known as Squaw Valley Alpine Meadows. The process ...

The Heartbeat Brand, founded in 2017 by Parker Alexander, blends premium craftsmanship with meaningful designs, inspiring ...