His online profiles say Alexander was a student at the Academy of Art University in San Francisco when he came up with the Tahoe Heartbeat logo, which combines the outline of Lake Tahoe with a ...

The Heartbeat Brand, founded in 2017 by Parker Alexander, blends premium craftsmanship with meaningful designs, inspiring ...

Squaw Valley will now be Palisades Tahoe. The new name, along with a new logo, was unveiled on Monday by the resort, which was formerly officially known as Squaw Valley Alpine Meadows. The process ...