Everything you ever wanted to know about hair bonds and bond-building products, including how Olaplex, K18, and other ...

Nowadays, if such a makeover were to be replicated, we’d put good money on the hair stylists involved using a keratin treatment. Why? Keratin is renowned for its ability to reduce frizz and tame ...

It can extend to the forearms and lower legs. This benign skin condition results from a buildup of keratin, a hair protein, in the pores. If you have keratosis pilaris, the keratin of your body ...

Newly independent Suave doubles down on innovation, bringing salon-worthy formulas, trending ingredients, and indulgent scents—all at unbeatable prices From next-gen hair bonding technology to ...

The new launches include a bonding line, a natural dry shampoo and a body wash with food-inspired ingredients. More than 2,000 new products and nearly 50 brands are added to the assortment, many ...