Starbucks has announced a major change to its popular cup which could present a challenge for social media influencers.

Starbucks is once again causing cup controversy, not with their annual Christmas cups, but rather the new compostable cups now being used for iced drinks.

Starbucks has rolled out opaque cups for its drinks in some states, marking a shift in presentation for a brand that's become known for designed-for-Instagram drinks. A representative for the chain told BI that a "small number of stores" in the US transitioned to using "commercially compostable hot and cold cups because of local government requirements.