Ava Max: It's surreal because it's one of my favorite songs I've written.I am seeing all the comments and it's funny. A lot of people are like, "This is the Ava we wanted back." And I was just ...

Max is getting another “new” name this summer, as the Warner Bros. Discovery streaming service is set to return to the original HBO Max name. That’s not the only update coming this summer ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

This is the fifth name change for the company’s streaming service, having cycled through HBO Go (2008), HBO Now (2015), HBO Max (2020), Max (2023), and now HBO Max again (2025).

Popular streaming platform Max is rebranding, again, back to the original HBO Max. Why is the name changing?

First, there was HBO. Then there was HBO Max. Then there was Max. Now, Warner Bros. Discovery is going back to HBO Max. That's pretty funny! But behind the scenes, there's a serious story: an ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The name change was made to eliminate confusion, as the HBO Max streaming service included not only HBO content but also programming from all WBD-owned networks, such as CNN, the Discovery Channel ...

Warner Bros. Discovery has announced that it’s bringing “HBO” back to Max. It will once again call the streaming service HBO Max this summer.