CTV ad campaigns are too often weighed down by the "ad tech tax"—a labyrinth of service and technology fees that can consume 10% to 30% of advertisers' budgets. This, coupled with a lack of ...

DETROIT—AI ad tech provider Waymark has unveiled Waymark 2 and announced that it has expanded its global client roster in 2025 to include Sinclair, Inc. and Cox Media. Waymark reported that with the ...

The ad tech industry stands at a crossroads ... LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report on Wednesday. Together, these two products allow marketers to use ...

New Delhi: E-commerce enablement platform Unicommerce is eyeing new growth areas, including customer loyalty programmes and ad-tech solutions, as online orders continue to rise, particularly ...

If 2024 was the year of live-streaming sports, 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new ...

However, he argues that ad tech is notably lagging behind with the move of major sporting events into the streaming space. “The users are running, [and] I want to say we are kind of like the two- or ...

HBAgency, an independent ad tech company specialising in programmatic advertising, is participating in AppTake, a major initiative supported by the European Cybersecurity Competence Centre and funded ...

a little-known Lithuanian ad-tech company. Eskimi, meanwhile, denies it had any involvement. Eskimi’s alleged role—and its denials—highlight the opaque nature of the location data industry ...

ALBUQUERQUE, N.M. (WHAT THE TECH?) — Two apps at the top of the app store charts – DeepSeek and RedNote – are being looked for alleged national security risks. You may have one, or both on ...

What is the reason for this tailwind? A recent development indicates that Intel could be on the verge of a major change, as two tech sector leaders consider a highly strategic maneuver.

The Tech head coach continued to argue with officials, being given two technicals and earning his own ejection. Announcers for the game on ESPN2 voiced their disapproval of the call throughout the ...

Tech stocks soared in 2024 but a few industry leaders are trading at significant discounts. Micron Technology benefits from the growing demand for AI-related memory solutions. Intel faces a very ...