CTV data monetization: How publishers can unlock the value of 1P data
With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...
Gameranx3h
Bobby Kotick Went Overboard Trying To Get The Jurassic Park Video Game Rights From Steven Spielberg
Jurassic Park: Survival is coming to the PlayStation 5, Xbox Series X|S, and Windows. The game is being produced by Saber Interactive, as a sequel set immediately one day after the events of the 1993 ...
Three tech start-ups using AI to boost publisher ad revenue
These three start-ups potentially represent an exciting shift in the digital advertising landscape. By embracing AI-powered solutions, publishers can reclaim control over their advertising inventory, ...
Gameranx23h
EA Apparently Almost Bought Blizzard, Call Of Duty, and More!
Electronic Arts is one of the powerhouses in the gaming world, but it almost got bigger via almost purchasing Call of Duty and more.