Cheetos demonstrates the power of moving beyond rigid guidelines and embracing a more fluid approach to branding. Its new font isn't just a visual element: it's an experience, a representation of the ...

As a professional perfumer, I think the best fragrances to get right now include Obvious Parfums' Un Musc and Perfumer H's ...

Discover the art of notepad design with our top 10 tips that will transform your personal or business stationery in South Africa.

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...