The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...

As AI technology continues to evolve, its impact on marketing will only grow. Future advancements are likely to bring even ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

According to Emarketer, global ad spending surpassed $1 trillion for the first time ever last year, growing at a rate of 9.5% ...

Stop guessing where leads come from and learn how call tracking can give HVAC contractors the data they need to make better ...

With a future being shaped by seismic shifts in technology, creativity, and consumer expectations, marketing will look, feel and act very differently in 2035. Predicting the marketing trends a decade ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

Sainath has also demonstrated his commitment to fostering a data-driven culture within organizations. The world of artificial intelligence and data engineering has become a cornerstone of ...

Privacy dominates many discussions, and decisions, in the digital sphere. Jonathan D’Souza-Rauto of Kepler EMEA explains why programmatic marketing will have to ...

Connected Data, Connected Customers A customer shops online, browses your mobile app, then visits your physical store. Each interaction holds a piece of their story-preferences, behaviors, needs. The ...