Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Campaign Brief Asia Creative Rankings will be released next week. CB Asia's plan is to announce country by country results ...

This article will showcase 10 of the most iconic print ad examples. Studying their creative approaches will spark ideas for your next print campaign. By learning from the best, you can leverage ...

In today’s digital world, where most people rely on technology for entertainment, communication, and information, traditional advertising methods no longer cut it. Consumers are increasingly turning ...

A standout example of this strategy's success was during Sharaf DG's Ramadan campaign which offered surprise gift coupons redeemable both online and in-store. The campaign's sophisticated automated ...

MMM is being promoted as an easy-to-use solution for signal loss. But that couldn’t be further from the truth, says INCRMNTAL ...

Innovative Click to WhatsApp ads transform digital ads into instant conversations, achieving 400% returns and 34% lower CAC ...

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When Elon Musk bought Twitter in 2022, he laid off thousands of employees, stopped paying rent and auctioned off coffee makers and office chairs in hopes of a big turnaround.

Freefoam Building Products has unveiled a new advertising campaign aimed at supporting its customers’ business growth and promoting brand value awareness.

Senate Budget Committee Chairman Lindsey Graham on Friday released the text of the budget resolution that will lay the ...