Pixalate research finds 19.6k (24%) apps delisted from the Google Play Store and 1.9k (8%) from the Apple App Store had open programmatic advertising enabled (e.g., an app-ads.txt file)London, Feb. 20 ...

Brand safety controls in programmatic advertising have been discussed for years. Yet, this new revelation raises the question: Do we need to fundamentally rethink programmatic media, how we use it, ...