The top barrier to entry for pharma brands considering a marketing play at the Super Bowl is the price point. A 30-second ad ...

Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per ...

Even folks who aren't into football tune into the Super Bowl for its ads, but this year there's some "big drama" around one ...

Many Americans support prohibiting commercials for prescription drugs on television. But enacting that ban could be ...

Last year marked the first time in Pfizer’s 175-year history that the drugmaker shelled out the requisite millions for ...

A group of Senators has warned the FDA about an ad expected to air during Sunday’s big game that they believe misleads ...

Patients in the United States pay the highest prescription drug prices in the world — on average four times what people in ...

The GLP-1 compound drug sold by Hims and Hers is not approved by the FDA and its Super Bowl ad fails to list any risks ...

AbbVie’s Skyrizi was responsible for the highest TV advertising outlay in pharma in most months of 2024, but 2025 is starting ...

Best yet, this growth isn't just coming from new customers. The revenue retention rate among Doximity's top 20 customers was ...

Emarketer estimates that pharma TV advertising represents 8% ($4.6 million) of the $60 billion spent on TV advertising per year.