The public broadcaster needs to be clearly transformed into a media institution with a focus ‘on serving a public rather than ...

A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) ...

Harper O’Connor’s video tackles one of the biggest challenges for leftist discourse: persuasion. Many on the left are ...

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...

We got a couple of strong examples this week, with classic songs from the ’70s and ’80s boosting campaigns ranging from sports to furniture retail. Elsewhere this week, we saw a comic campaign ...

Running successful Google Ads can greatly enhance your online visibility and improve your conversion rates. Timing plays a vital role ...

Advertisements represent the ultimate crossbreed of consumerism and expression -- but can a form of artistic rendition made ...

California has the largest regulated cannabis market in the world, and youth are increasingly being exposed to advertising ...

The ad cost an estimated $2 million for the Secret Service to produce, according to two sources familiar with the project — a hefty price tag that comes amid massive budget cuts and layoffs at ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...