Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But consumers still behave the way they did and the art’s basics remain the same.

A UK study on consumer resistance to gambling promotions has found that counter-advertising measures could result in ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

For example, our previous research found ... measuring their scepticism toward gambling ads, awareness of persuasive tactics and engagement with “free” offer promotions. The participants ...

Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) ...

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

Advertisements represent the ultimate crossbreed of consumerism and expression -- but can a form of artistic rendition made ...

Running successful Google Ads can greatly enhance your online visibility and improve your conversion rates. Timing plays a ...

One of the pillars of Ogilvy’s strategy is storytelling. The agency has developed an approach in which brands not only promote products but also create stories that reflect authentic human experiences ...

International organisation Desmog has revealed a study on how the largest advertising holding companies, Dentsu, Havas, IPG, ...