Bikroy Magic, a book by Mizanur Rahman Sohel focusing on branding and marketing strategies, is now available at the Amar ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

In today’s fast-paced digital world, first impressions are crucial, and digital avatars have emerged as powerful tools for ...

The ‘house of brands’ strategy sounds great in theory, but in practice, it comes with significant challenges, especially for ...

Tuco Kids, an innovative kids' personal care brand, has announced the appointment of Chanakya Gupta as Co-founder. Prior to ...

As India increases its customer base for Basmati rice to 150 countries globally, appropriate and meaningful branding has now ...

The Pidgin Conference, a groundbreaking leadership, faith and business event designed for the next generation of trailblazers ...

Statter, cofounder of Blended Strategy Group, introduces her signature scent, developed with Tru Fragrance & Beauty.

Why personal branding works. Your website used to be your front door, but social media platforms are now the first touch point for many potential customers. Algorithms prioritize ...

In the competitive world of soap products, standing out is key. Personalized soap molds play an important role in setting a brand apart. By imprinting a unique logo or design on each soap bar, ...

With SEBI cracking down on external endorsers, the wealth advisory services company is turning its CXOs and employees into brand ambassadors—building credibility from within.